Service Mark Letter
℠ is the service mark symbol used to indicate a trademark for services.
U+2120
The symbol ℠ is known as the service mark. It’s used alongside brand names or logos to signal that a service trademark claim applies. You can copy it directly or use its codepoint in HTML and CSS.
Service Mark Letter Meaning
℠ (Service Mark) is a typographic symbol used to indicate that a name, logo, or brand is claimed as a service mark for services. In practice, it helps differentiate service marks from trademarks used specifically for goods. Designers often place ℠ as a small superscript next to the relevant brand text to keep the layout clean. The character is encoded as U+2120 and can be inserted using its HTML entity (℠), CSS escape (\\2120), or JavaScript escape (\\u{2120}).
Common uses
- •Add a small superscript after a brand name to denote a service mark
- •Include ℠ in product or service landing pages where a service brand is referenced
- •Use in marketing materials and brochures to clarify trademark status for services
- •Reference service brands in social media captions where trademark labeling is needed
- •Place in UI elements (e.g., headers or footers) that display brand names with trademark notices
Examples
℠ Service Mark Symbol (U+2120)
- ℠Streamly℠
- ℠Nimbus Consulting℠
- ℠BrightCare℠
- ℠Harbor Eats℠
- ℠Atlas Hosting℠
Variations
Technical codes
| Unicode | U+2120 | |
| HTML Entity | ℠ | |
| HTML Code | ℠ | |
| CSS | \2120 | |
| Alt Code | Alt + 8480 | |
| Decimal | 8480 |
How to type Service Mark Letter (℠)
On Windows
Hold Alt and type 8480 on the numeric keypad. In Word, type 2120 then press Alt + X.
On Mac
Switch to the Unicode Hex Input keyboard, then hold Option and type 2120. Or press Control + Command + Space and search.
On Linux
Press Control + Shift + U, type 2120, then press Enter or Space.
Anywhere
Copy ℠ with the button above and paste it wherever you need it — this works on every device and in every app, with no keyboard shortcut to remember.
FAQ
What does ℠ mean?
℠ is the Service Mark symbol, used to indicate that a brand identifier is claimed as a service trademark for services.
Is ℠ the same as ™ or ®?
They’re different symbols. ℠ indicates a service mark, ™ is commonly used for a trademark, and ® indicates a registered mark.
How do I copy ℠ reliably for web use?
You can copy the character directly (℠), or use the HTML entity ℠ and the CSS escape \\2120 for consistent rendering.
Should ℠ be formatted as superscript?
In many designs it’s placed like a superscript right after the brand name, but the exact styling depends on your layout and branding guidelines.